Esse Blue

Residents of various Asian countries have a strong demand for tobacco products, driving growth for local cigarette companies. One prominent player is Korea Tomorrow & Global (KT & G) from South Korea, which offers over 100 brands, with Esse being the most notable.

KT & G prides itself on sourcing elite tobacco varieties globally, but most of its products come from its own high-quality harvest. The company invests heavily in cultivating premium tobacco, utilizing exclusive fertilizers and employing top agricultural specialists. This dedication ensures a consistent supply of quality raw materials for up to two years, a feat that even larger tobacco manufacturers struggle to achieve.

Since the last century, KT & G has gained global recognition for its diverse product range. The Esse brand, in particular, has seen significant success. Initially available in just three varieties—Regular, Lights, and Menthol—the Esse lineup has expanded to include a variety of flavors, often featuring unique combinations.

Esse cigarettes are distinguished by their distinctive characteristics, including packaging design and cigarette composition. Unlike many other brands, Esse specifies nicotine content to two decimal places, reflecting KT & G’s commitment to accuracy.

The packaging process involves using colored shell pieces and a thin layer of varnish, with holographic stamping featuring floral designs enhanced by colored smoke. Esse cigarettes are longer than standard king-size options, with the Esse Golden Leaf recognized as the thinnest cigarette in the world, identifiable by a unique filter design.

The brand focuses on minimizing nicotine and tar levels, appealing particularly to women. Esse products contain nicotine levels ranging from 0.25 to 0.65 mg and tar levels from 2.5 to 7 mg.

KT & G continually seeks to innovate and enhance the Esse line, expanding its influence in the tobacco market. While traditionally targeted toward women, recent flavors like Black and Golden Leaf also appeal to male consumers.

Major tobacco manufacturers regularly gather consumer data to maintain their market position, and Esse has a substantial young consumer base, which tends to favor changing tastes.

Esse Super Slims Blue offers a rich, traditional flavor using only premium tobacco. Their slim design makes the 7 mg of nicotine tar less noticeable, and the reserved tobacco aroma ensures a pleasant smoking experience without an unpleasant aftertaste.